In the Photo: Cocktail Nation: Class vs. Sass. Dimitri Lezinska of Grey Goose (left); a contestant at the "Greatest Bartender in the World" contest in Las Vegas (right).



BOOZE MASTERS OF THE UNIVERSE

Just when we've trained ourselves to stop yelling "Hey bartender, gimme a scotch!" when we go out to hydrate our urban anxieties in a socially congenial atmosphere, and have learned to substitute that salutation for "Excuse, me your Mixologist sir, but may I be permitted a peek at the signature cocktail list? ...we discover they have moved on to become ... POUR MASTERS. Yes, apparently your favourite drink makers have joined the ranks of the Plate Masters, Tea Masters, Cheese Masters, Managing Editors (also known as God damned Task Masters) and all their other Master-betters.

Take this press release which arrived in the Swamped Box this morning:


FOR IMMEDIATE RELEASE... Grey Goose Vodka invites you to the “World’s Best