What You See is What You Drink

In the wine trends section of our Spring issue we noted wine labels featuring cute animals as a passé trend. So what’s the hot ticket now?

Apparently this -- labels that look like a cross between the kind of temporary marker that a winemaker would place on a bottle to keep tabs on its development in the cellar, and the sort of information that the consumer is usually provided with on the back of the bottle, not the front.

The new “truth in advertising